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John Frieda Recruits Beauty Vlogger Blair

Social media star Blair Fowler will be promoting John Frieda's hair care line.

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By: Marie Redding

Senior Editor, Rodman Media

John Frieda, and the hair care brand’s manufacturer, Kao USA, have recruited social media star and beauty vlogger Blair Fowler.

Fowler will be reviewing and promoting the brand’s hair care products on her YouTube channel. 

Heather Warnke from Kao USA, Inc., said, “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”

John Frieda has a few innovative launches planned, including in-shower color products, which Fowler will help promote. Flowler’s makeup tutorials have more than 240 million views.

Fowler said, “I am so honored to be a part of such a legendary team. Not only do I admire the work of experts within the John Frieda brand like renowned hairstylist Harry Josh, but I have been a longtime fan of the brand and can’t wait to help educate my audience on their latest innovations.”

Fowler is currently on the CBS television reality show, The Amazing Race, along with her dad.

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